The FTC (Federal Trade Commission)买一款棋牌游戏 issued new guidelines (“Guides Concerning the Use of Endorsements and Testimonials in Advertising“) on December 1, 2009 that change the federal guidelines for the use of testimonials and endorsements for the first time since 1980. In March 2013, the FTC issued a more specific set of guidelines (“Dot Com Disclosures: How to Make Effective Disclosures in Digital Advertising”) to set legal parameters for digital advertisers to abide by.
What’s the main goal of these guidelines? To ensure that endorsements reflect the endorser’s honest opinion买一款棋牌游戏. An endorsement is defined as an advertising message of any type that consumers are likely to perceive as representing the opinion of someone other than the sponsoring advertiser. The guidelines are designed to protect you, as the consumer, and enable you to make an informed and unbiased purchasing decision.
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